You never know when you’re going to come across an example of great storytelling.

Take this gem from A List Apart. It’s smart, funny, gives you characters, has a conflict to solve, and even teaches a lesson. The fun part? It tells stories within the story.

Most people respond to stories. They are terrific tools for teaching and venues to escape through. I just hadn’t expected to read a great story while doing research for content strategies. I’m glad it was there to find.

Now that I’ve read it, you can be sure I will look at the emails in my inbox a little differently from now on.

Once upon a time indeed.