Tis the season of review and reflection, hope and possibilities, giving and sharing, so here are a few things I’d like to say.
I’ve been taking some training lately, mainly about online marketing. In essence, it boils down to knowing what your core message is, getting that out to your audience by the best means possible (for them and you), and making emotional connections so people remember you and come back.
Now this applies no matter what you are doing. Not everything out there is about sales (though it may seem like it), it’s about reach and connections.
Which is why I started this site.
When I first envisioned this blog, I was fairly naive. I wanted to write the best stories I could, use this as a place where I could talk about that process with others, and have links where people could find my work.
After going through this marketing training, learning all the ins an outs of relevant posts, analytics, overarching plans, content management, etc., I realize my job will benefit from the information immensely,
However my heart tells me the same is not true about my writing, meaning no one is going to read this blog (or my books) but me and maybe a few close friends.
And you know what? That’s okay. This is more of a journal than a blog. There will never be sales pitches here – only an invitation to share. I will never have an agent mainly because the thrill of queries and sales are not why I write. I always craft my endeavors as if I’m telling myself and one or two good friends a story in a campfire setting anyway. I’m not out to conquer the world. If I did make a few dollars someday, I wouldn’t mind, but I’d only sink it back into paper and ink costs (because it seems there is nothing like scribbling edits all over copy with multicolored pens).
So to whoever is reading this (including the crickets), I promise to keep this a place of invention, imagination and possibility, free of sales pitches, advertizements and buy-one-get-one-free. Oh, and I will try and post once a month in 2018.
Enjoy the holidays and have a wonderful new year.